Average check size (or average check value) is a key revenue metric. Increasing this KPI directly boosts profitability. Learn the formula and proven strategies to increase average check size.
Average Check Size Formula
Total Revenue / Total Number of Customers = Average Check Size
Industry Benchmarks
Quick service: $8-12
Casual dining: $15-25
Fine dining: $40-75+
Impact on Profitability
A $1 increase in average check size can add $30,000-50,000 to annual revenue (assuming 100 covers per day).
Strategies to Increase Average Check
1. Upselling techniques
2. Premium menu items
3. Beverage programs
4. Cross-selling appetizers
5. Wine pairing recommendations
Staff Training
Train servers on suggestive selling and recommendation techniques. A well-trained server can increase average check by 15-20%.