Cash Flow

Measures the amount of cash generated or used by a company during a specific period.

Net Profit Margin

Measures the percentage of revenue that remains as profit after all expenses, including taxes, interest, and operating costs.

Gross Profit Margin

Measures the percentage of revenue that exceeds the cost of goods sold (COGS). It shows how efficiently a company produces and sells its products.

Revenue

Measures the total income generated from sales of goods or services before deducting expenses.