Working Capital

Measures a company's short-term financial health by comparing current assets to current liabilities.

Cost of Goods Sold (COGS)

Represents the direct costs of producing goods sold by a company, including raw materials and labor.

Break-even Point

Represents the level of sales at which total revenue equals total costs, resulting in no profit or loss.

Return on Equity (ROE)

Measures the profitability of a company relative to shareholders' equity.

Return on Assets (ROA)

Measures how efficiently a company uses its assets to generate profit.

Return on Investment (ROI)

Measures the profitability of an investment relative to its cost.

Customer Lifetime Value (CLV)

Measures the total revenue a business can expect from a customer over their entire relationship.

Burn Rate

Measures how quickly a company is spending its cash reserves before generating positive cash flow.

EBITDA

Measures a company’s profitability before considering financial and tax-related expenses.

Operating Profit Margin

Measures how much profit a company makes from its core operations before interest and taxes.

Customer Acquisition Cost (CAC)

Measures the cost of acquiring a new customer, including marketing and sales expenses.

Return on Investment (ROI)

Measures the profitability of an investment relative to its cost.