Average Deal Size

Measures the average revenue generated per closed deal.

Lead-to-Customer Ratio

Measures the percentage of leads that turn into actual customers.

Win Rate

Measures the percentage of sales opportunities that result in a closed deal.

Sales Cycle Length

Measures the average time it takes to convert a lead into a paying customer.

Sales Conversion Rate

Measures the percentage of leads that convert into customers.

Sales Growth Rate

Measures the percentage increase or decrease in sales over a specific period.

Sales Revenue

Measures the total income generated from the sale of goods or services.

Current Ratio

Measures a company’s ability to pay short-term liabilities with short-term assets.

Quick Ratio

Measures a company's ability to meet short-term liabilities using its most liquid assets.

Debt-to-Equity Ratio

Measures a company's financial leverage by comparing its total debt to shareholders' equity.

Accounts Receivable Turnover

Measures how efficiently a company collects payments from customers.

Accounts Payable Turnover

Measures how quickly a company pays off its suppliers over a period.