Website Traffic
Measures the number of visitors to a website over a specific period.
Average Deal Size
Measures the average revenue generated per closed deal.
Lead-to-Customer Ratio
Measures the percentage of leads that turn into actual customers.
Sales Conversion Rate
Measures the percentage of leads that convert into customers.
Sales Growth Rate
Measures the percentage increase or decrease in sales over a specific period.
Sales Revenue
Measures the total income generated from the sale of goods or services.
Cost of Goods Sold (COGS)
Represents the direct costs of producing goods sold by a company, including raw materials and labor.
Customer Lifetime Value (CLV)
Measures the total revenue a business can expect from a customer over their entire relationship.
Operating Profit Margin
Measures how much profit a company makes from its core operations before interest and taxes.
Customer Acquisition Cost (CAC)
Measures the cost of acquiring a new customer, including marketing and sales expenses.