Win Rate

Measures the percentage of sales opportunities that result in a closed deal.

Sales Cycle Length

Measures the average time it takes to convert a lead into a paying customer.

Sales Revenue

Measures the total income generated from the sale of goods or services.

Cash Flow

Measures the amount of cash generated or used by a company during a specific period.

Revenue

Measures the total income generated from sales of goods or services before deducting expenses.