Gym & Fitness Studio KPIs

gym

Gym & Fitness Studio KPIs: The Metrics Every Owner Should Track

Running a gym or fitness studio means balancing memberships, classes, trainers, equipment, and customer experience — all while keeping your facility profitable.
The good news? A small set of well-chosen KPIs can give you full visibility into how your gym is performing and where you can improve.

Here are the most important KPIs every gym or fitness studio should track.

1. Membership KPIs

Memberships are the financial backbone of every gym.
These KPIs reveal the health of your member base.

  • Total Active Members – your core revenue driver

  • New Memberships per Month – growth indicator

  • Membership Churn Rate – % of members who cancel

  • Membership Retention Rate – your long-term stability

  • Average Membership Duration – how long members stay

If churn is too high, no marketing effort will help — retention is everything.

2. Attendance KPIs

These KPIs show how engaged your clients really are.

  • Check-ins per Member – how frequently members visit

  • Daily Attendance – overall facility usage

  • Peak Hour Attendance – critical for staffing and equipment planning

  • Class Attendance Rate – % of spots filled

  • No-Show Rate for Classes – empty slots = lost revenue

Healthy gyms have predictable attendance patterns and adjust staffing accordingly.

3. Trainer & Class Performance KPIs

Your trainers and classes are your product — these KPIs help you optimize them.

  • Trainer Utilization Rate – % of hours actually used

  • Revenue per Trainer – performance and efficiency

  • Class Fill Rate – popularity indicator

  • Class Cancellation Rate – scheduling issues

  • Average Rating per Class/Trainer – feedback from members

When trainer productivity increases, revenue typically follows.

4. Sales KPIs

Gyms often have multiple revenue streams — memberships, classes, supplements, merchandise, PT sessions.
These KPIs show what’s selling.

  • Total Monthly Revenue

  • Average Revenue per Member (ARPM)

  • Personal Training Revenue

  • Supplement & Retail Sales

  • New vs Returning Revenue Split

Understanding revenue mix helps you grow consistently instead of sporadically.

5. Marketing & Funnel KPIs

Track where leads come from and how well you convert them.

Gyms with strong digital funnels outperform competitors by huge margins.

6. Financial & Operational KPIs

These KPIs reflect the profitability and stability of your gym.

  • COGS % (for retail items)

  • Labor Cost %

  • Operating Margin

  • Net Profit Margin

  • Equipment Maintenance Cost %

  • Cost per Class

Gyms with strong cost KPIs can reinvest more into equipment and trainers — creating long-term growth.

Final Thoughts

Gyms and fitness studios that track their KPIs grow faster, retain members longer, and stay profitable even in competitive markets.
With the right KPI system, you always know what’s working, what’s not, and where to optimize next.

To help you get started immediately, here are two ready-made Excel tools:

📥 Download Excel Files

✅ FREE Gym KPI Template (12 Essential KPIs)

A simple, beginner-friendly Excel for small gyms and studios.
👉 [Download Free Excel Template]

⭐ PREMIUM Gym Dashboard (35+ KPIs + Automated Charts)

Advanced Excel dashboard with membership analytics, class scheduling KPIs, trainer metrics, and profitability tracking.

The advanced Excel dashboard with automated charts, calculators, and 35+ KPIs is currently in development.
If you’d like early access when it launches, join the waitlist below.

Share the Post:

Related Posts