Customer Retention Rate
Measures the percentage of customers who continue doing business with a company over a given period.
Net Promoter Score (NPS)
Measures customer likelihood to recommend a business on a scale of -100 to 100.
Email Open Rate
Measures the percentage of recipients who open an email from a campaign.
Email Click-Through Rate (CTR)
Measures the percentage of email recipients who click on a link inside the email.
Cost per Lead (CPL)
Measures the cost of acquiring a new lead through marketing efforts.
Churn Rate
Measures the percentage of customers who stop using a product or service over a given period.
Sales Pipeline Velocity
Measures how quickly deals move through the sales pipeline.
Customer Lifetime Value (CLV)
Measures the total revenue a business can expect from a customer over their entire relationship.
Customer Acquisition Cost (CAC)
Measures the cost of acquiring a new customer, including marketing and sales expenses.