Marketing ROI
Measures the revenue generated for every dollar spent on marketing activities.
Cost per Lead (CPL)
Measures the cost of acquiring a new lead through marketing efforts.
Website Traffic
Measures the number of visitors to a website over a specific period.
Average Deal Size
Measures the average revenue generated per closed deal.
Sales Revenue
Measures the total income generated from the sale of goods or services.
Sales Growth Rate
Measures the percentage increase or decrease in sales over a specific period.
Customer Lifetime Value (CLV)
Measures the total revenue a business can expect from a customer over their entire relationship.
Customer Acquisition Cost (CAC)
Measures the cost of acquiring a new customer, including marketing and sales expenses.
Return on Investment (ROI)
Measures the profitability of an investment relative to its cost.